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How Do I Get Into The Knowledge Graph


Google invites everyone to become a presence in the Knowledge Graph community. Businesses are welcomed to become a presence as well.

First of all, for your business (website) to become a member of the Knowledge Graph, you’ll need to create a Google account. Then, you’ll need to create a Google+ page. By creating a Google+ page, Google can authenticate your website. Doing this basically puts a name and face to your website’s content and is also important in maintaining your site’s integrity on Google. Google can then authorize you and your site as an authority on a specific topic.

The next step involves the important process of setting up reciprocating links to and from your Google+ page and your website:

  • Sign into your Google+ account/page.
  • Click Profile on the left.
  • On the “About” tab, click the “Link Website” button next to your website URL.
  • Follow the steps in the box that appears:
    • Copy and paste the code snippet provided to thetag of your website and click the “Test Website” button.
    • Google will check to make sure you’ve added the snippet to your website correctly.
    • Click “Done” when the check is complete.
  • Google Authorship

    Since it’s all about trust with Google, “authorship” is simply another way that the search engine can verify your website. Proving authorship is an important step and there are a couple of different ways to achieve this. One is definitely better for businesses, however.

    To cover all bases (by Google’s standards, anyway), you should definitely consider using the rel=”publisher” authorship markup for your website. Previously, Google relied heavily on the markup rel=”author” which tied personal Google+ profiles to individual articles. Now, thanks to rel=”publisher”, Google+ business pages are connected to business websites. This almost certainly provides better branding for search queries and makes it easier for users to find your business. Adding this step can also improve site rankings in the SERPs.

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