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Rich Snippets and Ecommerce Sites

 

In this age of semantic search where everything is about quality, relevance, and user experience, rich snippets are like gold to an Ecommerce site.

Rich snippets benefit websites by standing out in search results and by appealing to the human eye, which usually drives more traffic.  Although using semantic markup (think Schema.org or Good Relations) doesn’t necessarily give your site’s ranking a boost directly, click through rates generally improve (typical of sites with rich snippets) and rankings may also improve.  Search engines reward sites that attract clicks as well.

Rich snippets are the result of properly-implemented semantic markup on a site and its products.  When markup like Schema.org is added, it tells search engines exactly what’s on that particular page.  It verifies information making it faster and easier for search engines to crawl your site.  At the same time, trust is also increased in your website as search engines feel that they can authenticate your website, its pages and its products.

With semantic search becoming the norm now in all major search engines (Google, Yahoo, and Bing), semantic markup is increasing in importance as well as popularity among online businesses.  Schema.org markup is being implemented by hundreds of big-name stores and Good Relations has been used by online retailers like Overstock.com, Sears, and Best Buy.  Because of this, they are reaping the many benefits of having rich snippets.

The bottom line and most important thing to remember is that implementing semantic markup on your website looks great to not only search engines but to Internet users as well.  It’s also good to remind yourself that in order to receive rich snippets, semantic markup must be implemented.  In the very near future, it’s assumed that adding markup to your website and its products will be expected and those sites that refuse to do so, may be penalized in the form of losing search engine favor.

 

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