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How To Implement Google’s Publisher Markup For Business Using Rel=Publisher

In today’s search world, it is absolutely imperative that your business website have Google-approved authorship implemented on it.  Previously, individuals had relied on the rel=”author” markup to connect themselves to articles, essays, and blog posts.  With this specific markup, individuals were then provided with a trusted identity and presence within Google+, which has now become an increasingly important factor for business websites to the search engine results pages (SERPs) as well as overall rankings.

rel=”author” worked great for individual authors, but for branding purposes and to establish a true Google+ presence for a business website , rel=”publisher” is the preferred authentication markup.

Here are step-by-step instructions on how to implement rel=”publisher” markup on your website:

1) Create a Google+ business page

* This can be accomplished by first creating a Google (Gmail) email account.  Once you have created the email account and signed in, click on the “Google+” logo/link at the top left.

* Click on the logo/link on the left-hand side that says “Pages.”

*  Next, click on the “Create a page” button in the upper-right.

* Then, click on the “Pick category” option on the left-hand side and select the category of your business/website.

* Lastly, click the “Finish” button.

2) Add the rel=”publisher” code

* The code should be added anywhere in the <head> of your business website’s code along with the URL of your Google+ business page.

* It should look like this: <link rel=”publisher” href=”https://plus.google.com/YourGoogleURLHere” />. (The image below shows the popular SEO expert, MOZ, and a rel=”publisher” code):

rel=publisher code

 

3) Point your Google+ business page at your site to verify your newly-added rel=”publisher” markup.

* Access your Google+ page.

* Click Edit > About > Add Your Website.

* Entire your website’s domain in its standard form (i.e. www.domain.com not subdomain.domain.com/index).

 

4) Do a test

* Use either Google’s Rich Snippet testing tool or a manual test.

* For a manual test, perform a “branded” search (using your company’s name) for your website every couple of days or approximately once a week until you see the added rel=”publisher” information.

* It’s important to remember that you won’t see the results of implementing rel=”publisher” markup on your website and then setting up a link to your website from your Google+ business page overnight.  It will take at least a couple of days and up to a few weeks before Google “approves” the markup.

* If you do not see the rel=”publisher” markup after a few weeks, it is safe to say that you probably made a mistake somewhere during the process and it is recommended that you re-try implementing the markup.

** Below is an example of a branded search term search for a company (in this case, MOZ, again) showing the result of  rel=”publisher” markup:

 

Branded Search Test

 

It’s important to note that the rel=”publisher” code only needs to be present on your home page but you won’t be penalized if it appears on any other or even all other pages on your site.  Implementing rel=”publisher” authorship markup will help your business website gain trust within Google, as the search engine will begin to think of your site as an authority.

 

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