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Last year, Google’s Penguin update sent many webmasters and SEO specialists scrambling to try to find a way to regain rankings that were lost and to figure out why. While algorithmic changes like Penguin were a broad-based, universal shift, a more recent trend has seen Google issue penalties in the form of manual actions warnings for structured markup deemed as “spammy” (aka: “rich snippet spam”). To understand how structured markup could be considered spammy, we must first take a look at what structured markup is and how we ultimately got to this point. A History Lesson    First, a little background on....

In the same way that rel="publisher" is great for obtaining authorship for a brand or business website, rel="author" is the authorship markup used for personal or individual content and pages.  With authorship, Google is able to easily verify and authenticate you as an author of original content across the web.  By doing so, it adds value to your online profile while establishing you as an authority on the subjects and topics that you write about. Google won't admit it, but for many sites, rel="author" has increased rankings as well as improved search engine results.  At least one thing is for certain: it can't hurt. According to the....

In today's search world, it is absolutely imperative that your business website have Google-approved authorship implemented on it.  Previously, individuals had relied on the rel="author" markup to connect themselves to articles, essays, and blog posts.  With this specific markup, individuals were then provided with a trusted identity and presence within Google+, which has now become an increasingly important factor for business websites to the search engine results pages (SERPs) as well as overall rankings. rel="author" worked great for individual authors, but for branding purposes and to establish a true Google+ presence for a business website , rel="publisher" is the preferred authentication markup. Here are step-by-step instructions on....

  By now, you have probably already heard about rich snippets.  If you have, then you know how important they are as well as the role they play in your site's seo and marketing efforts and ultimately, its overall success.  If you haven't heard about rich snippets, then you'd better get with it! Rich snippets are awarded by Google as a result of properly-implemented structured markup to your site like Schema.org.  If awarded, rich snippets appear in search engine results pages (SERPs) in the form of extra information are displayed including prices, ratings, reviews, hours of operation, availability of products, and much....

  In this age of semantic search where everything is about quality, relevance, and user experience, rich snippets are like gold to an Ecommerce site. Rich snippets benefit websites by standing out in search results and by appealing to the human eye, which usually drives more traffic.  Although using semantic markup (think Schema.org or Good Relations) doesn't necessarily give your site's ranking a boost directly, click through rates generally improve (typical of sites with rich snippets) and rankings may also improve.  Search engines reward sites that attract clicks as well. Rich snippets are the result of properly-implemented semantic markup on....

  One of the most important things you can do to ensure that search engines like Google can trust your site as well as increase its overall visibility is through authorship. Authorship is simply another way for Google to verify your website and for you to prove its true value.  This is becoming increasingly more important as search engines shift to a more semantic approach, and are indexing and ranking search results based on quality and relevance. You should definitely consider using the rel=”publisher” authorship markup for your business website.  Previously, Google relied heavily on the markup rel=”author” which tied your personal Google+ profile to individual articles.  Now, thanks to rel=”publisher”,....

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